Nancy Floyd


Nancy Floyd is a leader in the hospitality, entertainment, and non-profit space, supporting five-star brands, renowned chefs, and leading change agents through media and public relations, communications strategies, event planning, and more. Her culinary client work includes Fox Restaurant Concepts and its concepts The Twelve Thirty Club, Pushing Daisies, and Doughbird; Milkshake Concepts and its concepts Layer Cake and Harper’s Steakhouse; and Four Seasons Nashville’s signature restaurants Mimo and Rivière Rooftop. She has supported successful live performances from award-winning organizations like Matt Logan Productions and has driven priority initiatives for top non-profits such as the Centennial Park Conservancy, Tennessee Performing Arts Center and the Nashville Symphony. With extensive event knowledge and experience, she also works on logistics for a wide array of corporate and non-profit events, including grand opening events, ribbon-cutting ceremonies, black-tie galas, and citywide festivals.

In 2022, she led the opening strategy around Four Seasons Hotel Nashville, the first international five-star brand in Music City, earning multiple PRSA Parthenon Awards for her work.

Prior to Hall Strategies, Nancy spent more than 15 years as a journalist, writer and editor. Most recently, she spent 10 years as editor-in-chief of Nfocus Magazine, a luxury social and lifestyle publication in Nashville. There she worked with hundreds of local nonprofits to cover charitable events, as well as arts and culture, food and wine, fashion, travel and design. She spent 10 years as a staff writer and editor for Nashville Scene and Nashville Post, contributing to their coverage of the nonprofit sector, theater, dining, fashion and events, and two years as a travel writer for Taste of the South Magazine.

In 2018, she was named first runner-up in the Association of Alternative Newsmedia (AAN) Awards for Best Column for her contributions to the Nashville Scene. She began her career in corporate copywriting for brands like Groupon and in academic writing for state and national standardized testing, including the SATs, and for educational publishers like Cengage Learning. Originally from Cleveland, Ohio, Nancy is a graduate of Belmont University.

Where you’re from: Cleveland, Ohio

Free time: travel, read, hike, go to the theater and eat really great food.

How do you give back (volunteer, non-profits?): I’ve been lucky throughout my career to work with and get to know so many of Nashville’s wonderful non-profit organizations. I currently serve on the Board of Directors for the Nashville Humane Association and have served as a co-chair of Tennessee Performing Arts Center’s TPAC Gala (2022) and of PENCIL’s A Little Night of Music (2023). Most of my volunteer work is done through Hands On Nashville, which is such an incredible local gem for anyone wanting to serve the community in just about any capacity. My husband and I are also committed to causes that promote the fair and equitable treatment of underserved populations in our community. We currently partner with the Tennessee Innocence Project, Legal Aid Society of Middle Tennessee and The Cumberlands, and Gideon’s Army.

Did you know: I was in a commercial for Highlights Magazine when I was 10 years old. I played the challenging role of Girl Reading Magazine Under Tree.

Favorite book / movie: “The Glass Castle” by Jeannette Walls. I had the chance to interview Jeannette a few years ago and she was as lovely and wonderful in person as I had hoped and imagined she’d be. A close second would be “Lament for a Son” by Nicholas Wolterstorff. I’ve lost track of how many times I’ve read it and how many copies I’ve given as gifts. It is one of the most beautiful and moving reflections on grief and loss that I’ve ever read.

Favorite thing about (or to do in) Tennessee: I love that Nashville is such a vibrant, culturally diverse city, but you can get to the mountains in just a couple of hours.