The Twelve Thirty Club

Envisioned by 12-time James Beard nominee Sam Fox and pop star Justin Timberlake, The Twelve Thirty Club was a venue unlike anything Nashville had seen before. The enormous space incorporated four distinct experiences that opened in phases: The Honky Tonk on the first floor, a members-only club on the second floor, the ultra-luxury Supper Club on the third floor, and the Rooftop Terrace. Hall Strategies managed public relations on the project directly for Fox Restaurant Concepts and Sam Fox, from announcement to opening.

The venue was unique and offered diverse experiences. Hall Strategies carefully managed messaging and communications to ensure an understanding within the market of the magnitude of the venue and its different experiences. This included building anticipation and understanding of the overall venue and executing separate opening events for each element, creating distinct VIP invite lists for each space and garnering coverage for each opening.

The project culminated with a special event in the Supper Club featuring Zach Brown and Eric Church, which garnered national coverage. The Twelve Thirty Club has been wildly popular since opening with visitors and locals, regularly booked to capacity and hosting major events.