Southern Automotive Conference
In 2015, the Tennessee Automotive Manufacturers Association (TAMA) hosted the largest and most impactful Southern Automotive Conference (SAC) in the eight-year history of the event. The conference, which was held inside downtown Nashville’s sparkling Music City Center, attracted nearly 1,000 attendees, 150 exhibitors and 47 sponsors (all SAC records).
Hall Strategies assisted TAMA with the planning of the entire conference, from agenda development and speaker recruitment to marketing and media relations. Our work, which began with the development of a conference logo, theme and tagline, also included sponsor and exhibitor recruitment. The organization of logistics was also a major task, coordinating the Opening Night Reception at Wildhorse Saloon, planning a VIP reception at the Pinnacle Building and working with the Music City Center staff to ensure everything went off without a hitch.