Social Media Management

Hall Strategies can run or support your social media efforts to regularly create content, increase engagement and attract new followers. This can include determining the voice and tone for social media content, building and maintaining a content calendar, overseeing photo / video shoots, crafting posts, creating reels, and regularly featuring the restaurant and the individuals who make it special - thereby creating a channel that draws attention. We can also assist you in drafting social media around articles to further expand the reach of news coverage.

Social media management includes but not limited to:

  • Developing content calendars for all platforms that includes proposed dates for posts, captions, and photo/video content
  • Creating original content, specific to each platform
  • Writing copy/captions for all social media posts, subject to approval
  • Graphic design for all posts as needed
  • Photography and videography as needed
  • Video editing of reels
  • Industry analysis
  • Identifying and communicating relevant social media trends
  • Planning and scheduling content to publish at agreed-upon times
  • Monitoring engagement
  • Insight reporting
  • Boosting posts within an agreed-upon advertising budget
  • Coordinating collaboration posts with other brands, influencers, partners, etc.