Milkshake Concepts, an experiential hospitality group based in Dallas, was making a significant long-term investment in Nashville, bringing new and established dining concepts to the city. To prepare for the opening of one of their premier brands, Harper’s Steakhouse, they sought a dedicated local partner to help them build a strong public relations campaign and networking within the community leadership to garner enthusiasm and support for the new endeavor. With experiential tableside service, stunning décor, and a globally inspired menu, Harper’s was different than other existing steakhouses in Nashville and was poised to become a new go-to destination for tourists and visitors alike.
Hall Strategies built a strategic communications and media relations campaign to build awareness and anticipation for the restaurant. By leveraging key media relationships and specialized pitching, Hall Strategies was able to secure extensive more than 30 earned media placements in just a few months across a variety of outlets in the months leading up to the opening. To maximize exposure and create a big splash upon opening, Hall Strategies also created and managed multiple VIP invite lists for a variety of distinct Grand Opening events. The campaign culminated with a week of successful Grand Opening festivities that attracted more than a thousand local journalists, influencers, tastemakers, and community leaders, resulting in a substantial social media footprint and additional positive media coverage for the restaurant in publications including Eater, Tennessean, Nashville Business Journal, Sophisticated Living, and more. Harper’s was immediately placed on Eater’s hottest restaurants in Nashville list and exceeded all post opening revenue expectations.